Friday, January 9, 2009

Search Engine Optimization: A Search Strategies

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (”organic” or “algorithmic”) search results for targeted keywords. SEO can also target different kinds of searches, including image search, local search, and industry-specific vertical search engines.


The marketing strategy for increasing a site’s ,SEO considers how search algorithms work and what people search for. Basically SEO efforts may involve a site’s coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site


SEO as a stand-alone service or as a part of a marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO trick may be incorporated into web site development and design. Basically he describe how web site designs, menus, content management systems, URL, and shopping carts that are easy to optimize in terms of “Search engine”

Today, There are 3 hot popular Search engine biz. Google, Yahoo and MSN.

Lets take a example of Google.....


Here are displayed two types of result----

1. Organic Search or Natural Listing
2. Paid Advertising or Sponsored Listing


In your left hand side of the result, is called organic search which shows 10 result site. These results are free listing and its show long term. where as right hand side of the result is sponsored link or paid listing, which is based on keyword specific given by customer. But there are drawback in this type of search. Once a you stop the payment, your site has been removed from top. but this will not happen in organic listing because once your site is come into top 10, at least your site sustain long term because of SEO campaigning of websites.

Tips:
Organic Search for " Long Term" and Sponsored Link is " Temporary"

Now the question arise in your mind is the " how you store your data in your search engine? "
There are very simple step:
Just you type " add url" on search box then click the 1st link

or

click here

http://www.google.com/addurl/

After submmiting the url, wait for approval(just for time being).

And finally Which method you opt!!!!!!!!!!!!

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