On-Page Optimization - A Complete Review

Getting a top ten position and good ranking on search engine hasn't the easiest thing. Everyday search engine are getting more smarter & intelligent. So now you have to do more than what you have did.

On-Page Optimization is the very first step of SEO which every webmaster or web analyst should look into. It is not like a sandwitch, which you can took at one time, Well franklly speaking, if you work properly on-page optimization for web site. you can definitely get not only rank as well as increase the visibility of your web site for your visitor.


Here I have tried to expose some most important technique of on-page optimization for you:

1. Title Tag Optimization
2. Meta Tag Optimization(title,keyword,description)
3. Heading Tag Optimization
4. Alt Tag Optimization
5. Link Optimization
6. Content Optimization

1. Title Tag Optimization

In terms of “Search engine“, Title is an important part of your web page. First time, when a web page is loaded, then Search Engine Spider seen on title. Search Engines examine your web page and decide on where your web page will be listed by focusing in on your web page’s title. You can adjust your title by modify your HTML title tag. The title tag is seen near the top of your HTML source.

your title is very important in terms of search engine cataloging and ranking process, you need to make your title as descriptive as possible.

The maximum character length of title tag of your web page’ title is depends on different type of “Search Engine”.

Google’s limit : 60 – 64 characters.

Yahoo’s limit : 90-110 characters

Msn’s limit : 65 -70 characters


Point to be considerations regarding title tags

• Avoid the words like : “a”, “an”, “the” as a first word of title tags, because Search engine spiders will rank the title wording in this order: from the first title word to the last word placed in the title.

• Use only the targeted keywords when writing the title tags.

• It is better to use a keyword a maximum of two times. If You use more keyword in the title tag might be considered keyword stuffing, especially in the sensitive Google search algorithm.

• Keep the keywords limited to one or two per title tag, and better results will be returned. In fact, in highly competitive keyword situations, the best way to compete is to target only one keyword or phase per page.

• I think including your phone number either in the title tag or in your Meta Description which will get good benefits by visitors.

2. Meta Tags Optimization

In terms of Search Engine, Meta tags are an important role when a Web Search Engine looks at your page and prepares to catalog and rank it. Meta tags are located in the header of your web page’s html source.

Meta tags include title, description, keywords, so use of Meta tags must be relevant to your website.


Point to be considerations regarding Meta Tags - Description

• Meta Description tags, that you can include in HTML’s code of your web site. This meta tag resides in the header of your HTML source.

• Including some of your keywords will give you some advantage in Google’s relevancy algorithm. For example, you can use good phrase like " cheap seo service" or " seo service only from $1000"

• Meta Description tags are limited to around 25 words or 250 characters.

• Meta Tag Description is simply paragraph that most search engines also take into consideration when researching your site to include into their lists. Your Meta Tag Description should make the end-user want to visit your site.

• Even You can even repeat the keywords a 2-3 times in your description. Search Engines rate your web site by relevancy to the user’s query. The more words that you have that match what the user is looking for, the more of a chance that you will be visited by them.

Point to be considerations regarding Meta Tags - Key Words

• The keywords which you use,should be the phrases or words that customers would enter into a search engine query to find your products or services. Before putting the keyword, which you should assume that most of the users are not quite sure what exactly looking for. so give all the possible combination of details.

• The maximum limit of characters in your meta keywords tag is 1000, so you can give all the possible combination of details that the customers chances to finding best.

• Even You can even repeat your keywords up to six times. The more words that you have that match what the user is looking for, the more of a chance that you will be visited by them. Search Engines rate your web site by relevancy to the user’s query.

3. Heading Tag Optimization

Heading Tag is one of the important factor of on-page optimization. Search engine considers it mostly when indexing a Web page. Header tag is important for visitors also, since heading tag tells both search engine and visitors what the content is all about. Heading tags are represented as h1 to h6 is considered the most important tag by search engine and the smallest and the least important. It is suggested to add specific keywords related to your business theme in heading tags and it is better to use keywords that are used in title and Meta tags.


4. Alt Tag/Image Optimization

Images not only help in displaying information in an appealing manner but also grab and hold visitor?s attention. But
If your site has lot of images, you need to optimize them too as they can’t be read by the search engines. It’s very easy for a human reader to interpret the image into its meaning. However for a Web crawler the whole interpreting process is completely different. Search Engine spiders can only read text but not images. So you need to use some special tags for your images in order to give them some meaning.

Some fact about Image Optimization Elements:

• Alt text : ALT text or Alternate Text is the text to describe your image when your mouse moves over an image on your web page. The text should be meaningful but short. You can use your relevant keywords as ALT text. If your browser can’t display the image for some reason, the alt text is used in place of that particular image.

• File name : always use meaningful file name for your images, use names like “apple-iphone-cover.jpg” instead of meaningless “DSC24045.jpg”. Keep image file name same or similar to the ALT text.

• Image Title : always use the title tag in images which will show the title as tool tip when a user moves his mouse over the image. Example of an image with title tag: [img src=”http://imagelocation.jpg” alt=”Image description” title=”Title of the Image”]

• Image Linking : Whenever you want to link to your image, use the image keywords in your link text. Example: use “view an Apple iPhone”, instead of “Click here to view” as the anchor text.

5. Link Optimization

Link Optimization is important to optimize your internal & external outbound links for search engines as well as to give your visitors a better navigation.

Important fact of Link Optimization:

• Try using good Anchor Text when you are linking to other people. Include the appropriate keyword in the anchor text which gives the outbound link a ‘proper meaning’ and value.

• A good & clean Internal Link Structure with proper use of anchor text will definitely help. E.g. “Credit Card Application” is a better anchor text compared to “click here”

• If you are using a CMS, then try using permalinks. This way your keywords/post title will be on the link itself and thus it will valued more by the search engines.

6. Content Optimization

For SEO, Content is play measure role for a website. Good design and easy navigation should be coupled with flawless content that are enriched with business oriented keywords and key phrases. In content most important factor is keywords (Keyword Density).It effect to bounce rate of webpage.Bounce Rate is in between 36-40%.