Off-Page Optimization

Off-Page Optimization (off-page SEO) are another strategies for search engine optimization that are done off the pages of a website to maximize its performance in the search engines for target keywords related to the page content.Basically, off-page optimization is effective only if a Web page is well optimized on-page.

Some of important off-page optimization methods are as follows:

1. Link Building
2. Types of Link Building
3. Anchor Text Optimization
4. Social Networking
5. Press releases
6. Article Submission
7. Directory Submission
8. Blogging
9. Forum posting
10. RSS News Feeds

1. Link Building
Link Building is based on inbound and outbound linking .This is commonly known as link popularity. Link popularity, is a techniques where the link of your website is placed on other websites and vice versa in order to create a network and increase the probability of visitors clicking the same and then being directed onto your website. To make link building, you always preferd good inbound link pointing towards your site. Because search engine preferd quality inbound link from relevance to your site, authoritative site having business objectives.

2. Types of Link Building

A. One-Way Link
In terms of search engine, on-way link is highly important for link building. wherein by adding the hyperlink of your website on their websites so that they benefit by increasing their database and your website benefits by attracting all the traffic.It is also called inbound link.

B. Reciprocal Link or Two-way Link
Reciprocal Link is the exchanging links between two trusted websites who shares the same business interest with an aim of increase website traffic. But you should be ensured that the other web site having same page rank or higher than your page rank, otherwise this can be negative point of your site. So I suggest, one-way linking is better option because you do not lose any of your site's page rank.


C. Three-Way Link
This is the another way to link exchange. A three-way link exchange refers to a kind of reciprocal link exchange among three domains instead of two.


For Example Site A links to Site B, while site B links to site C, and then site C links back to A.
So, site B is only receiving a one-way link from site A and NOT linking back to it. Likewise, site C and site A are linked from one site but not linking back. Instead, site C and A are simply reciprocal-linking to different domains.

D. Authority Linking
It relate to building link with related websites. It can be done for good search engine ranking, increasing link popularity and attracting more traffic to self-owned website.

E. Directory Linking
It is the process of building a link with few well-known directories like Yahoo.dir, MSN and business.com in order to find niche directories.

3. Anchor Text Optimization
This is the text that is hyperlinked to send people to your website. Anchor text MUST contain a few of your main keywords because google uses it to determine your websites relevance to a particular topic.
To optimizing Anchor text using keywords that link to different pages that contains related content. Anchor text optimization is mainly done in order to secure higher search engine ranking.

There are many ways to optimizing a Anchor text, it includes:

• External links - links from other sites

• Internal links - links on your pages

• Navigation maps

• Links on your home page

I am focusing only two ways i.e externally and internally anchor text optimization
External anchor text involves getting inbound links form other websites, directories, forums and blogs using necessary keywords as anchor text. where as Internal optimization of anchor text can be done by using specific keywords on the links that link the various pages within the website.

4. Social Networking
A social network is a social structure made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of interdependency, such as values, visions, ideas, financial exchange, friendship, kinship, dislike, conflict or trade.
Social network analysis views social relationships in terms of nodes and ties. Nodes are the individual actors within the networks, and ties are the relationships between the actors.

List of some popular social networking websites:

• Facebook
• hi5
• LinkedIn
• MySpace
• Netlog
• Orkut
• Twitter

5. Press Releases
Press release is designed to be sent to journalists in order to encourage them to develop articles on a subject. A press release is generally biased towards the objectives of the author. A press release is written in order to highlight an important event, program, or piece of information by an organization that succinctly describes the who, what, where, when, why and how of the story.

6. Article Submission
Article Submission is the latest way of off-page optimization process. An article rich in specific keyword is prepared and URL of self-owned website is attached at the end of the article.Then the article is submitted to famous article presenting website, and leading to hyper links to your website. there start the publicity of your website.

7. Directory Submission
Search Engine Optimization ( Google optimization)strategy of a website is greatly benefited by directory submission. It is basically about submitting your website (link) to directories under the most relevant category. The biggest advantage of this technique is that it only attracts and pulls interested and genuine web traffic to your website. A process of submission of a websites in serveral free or paid web directories available on world wide web.

8. Blogging
Blogging is the another way to increase the traffic of your web site. A blog is a Web site, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs.

Thare are many blog site. but i can suggest two most popular blog site, biz.

• Blogger
• Wordpress

9. Forum posting
This is the one of the way to increase the rank of your site. An Internet forum, or message board, is an online discussion site.People participating in an Internet forum can build bonds with each other and interest groups will easily form around a topic's discussion, subjects dealt within or around sections in the forum. To promot your site, you can copy & paste your web site related to discussion for more details.

10. RSS News Feeds
It is probably the best and hassle-free way of updating your website content on a very regular basis. Subscription to RSS Feeds basically involves latest news articles published elsewhere to be supplied and displayed on your website. We make sure that relevant industry-specific feeds are taken into consideration so as to attack the interested traffic.

On-Page Optimization - A Complete Review

Getting a top ten position and good ranking on search engine hasn't the easiest thing. Everyday search engine are getting more smarter & intelligent. So now you have to do more than what you have did.

On-Page Optimization is the very first step of SEO which every webmaster or web analyst should look into. It is not like a sandwitch, which you can took at one time, Well franklly speaking, if you work properly on-page optimization for web site. you can definitely get not only rank as well as increase the visibility of your web site for your visitor.


Here I have tried to expose some most important technique of on-page optimization for you:

1. Title Tag Optimization
2. Meta Tag Optimization(title,keyword,description)
3. Heading Tag Optimization
4. Alt Tag Optimization
5. Link Optimization
6. Content Optimization

1. Title Tag Optimization

In terms of “Search engine“, Title is an important part of your web page. First time, when a web page is loaded, then Search Engine Spider seen on title. Search Engines examine your web page and decide on where your web page will be listed by focusing in on your web page’s title. You can adjust your title by modify your HTML title tag. The title tag is seen near the top of your HTML source.

your title is very important in terms of search engine cataloging and ranking process, you need to make your title as descriptive as possible.

The maximum character length of title tag of your web page’ title is depends on different type of “Search Engine”.

Google’s limit : 60 – 64 characters.

Yahoo’s limit : 90-110 characters

Msn’s limit : 65 -70 characters


Point to be considerations regarding title tags

• Avoid the words like : “a”, “an”, “the” as a first word of title tags, because Search engine spiders will rank the title wording in this order: from the first title word to the last word placed in the title.

• Use only the targeted keywords when writing the title tags.

• It is better to use a keyword a maximum of two times. If You use more keyword in the title tag might be considered keyword stuffing, especially in the sensitive Google search algorithm.

• Keep the keywords limited to one or two per title tag, and better results will be returned. In fact, in highly competitive keyword situations, the best way to compete is to target only one keyword or phase per page.

• I think including your phone number either in the title tag or in your Meta Description which will get good benefits by visitors.

2. Meta Tags Optimization

In terms of Search Engine, Meta tags are an important role when a Web Search Engine looks at your page and prepares to catalog and rank it. Meta tags are located in the header of your web page’s html source.

Meta tags include title, description, keywords, so use of Meta tags must be relevant to your website.


Point to be considerations regarding Meta Tags - Description

• Meta Description tags, that you can include in HTML’s code of your web site. This meta tag resides in the header of your HTML source.

• Including some of your keywords will give you some advantage in Google’s relevancy algorithm. For example, you can use good phrase like " cheap seo service" or " seo service only from $1000"

• Meta Description tags are limited to around 25 words or 250 characters.

• Meta Tag Description is simply paragraph that most search engines also take into consideration when researching your site to include into their lists. Your Meta Tag Description should make the end-user want to visit your site.

• Even You can even repeat the keywords a 2-3 times in your description. Search Engines rate your web site by relevancy to the user’s query. The more words that you have that match what the user is looking for, the more of a chance that you will be visited by them.

Point to be considerations regarding Meta Tags - Key Words

• The keywords which you use,should be the phrases or words that customers would enter into a search engine query to find your products or services. Before putting the keyword, which you should assume that most of the users are not quite sure what exactly looking for. so give all the possible combination of details.

• The maximum limit of characters in your meta keywords tag is 1000, so you can give all the possible combination of details that the customers chances to finding best.

• Even You can even repeat your keywords up to six times. The more words that you have that match what the user is looking for, the more of a chance that you will be visited by them. Search Engines rate your web site by relevancy to the user’s query.

3. Heading Tag Optimization

Heading Tag is one of the important factor of on-page optimization. Search engine considers it mostly when indexing a Web page. Header tag is important for visitors also, since heading tag tells both search engine and visitors what the content is all about. Heading tags are represented as h1 to h6 is considered the most important tag by search engine and the smallest and the least important. It is suggested to add specific keywords related to your business theme in heading tags and it is better to use keywords that are used in title and Meta tags.


4. Alt Tag/Image Optimization

Images not only help in displaying information in an appealing manner but also grab and hold visitor?s attention. But
If your site has lot of images, you need to optimize them too as they can’t be read by the search engines. It’s very easy for a human reader to interpret the image into its meaning. However for a Web crawler the whole interpreting process is completely different. Search Engine spiders can only read text but not images. So you need to use some special tags for your images in order to give them some meaning.

Some fact about Image Optimization Elements:

• Alt text : ALT text or Alternate Text is the text to describe your image when your mouse moves over an image on your web page. The text should be meaningful but short. You can use your relevant keywords as ALT text. If your browser can’t display the image for some reason, the alt text is used in place of that particular image.

• File name : always use meaningful file name for your images, use names like “apple-iphone-cover.jpg” instead of meaningless “DSC24045.jpg”. Keep image file name same or similar to the ALT text.

• Image Title : always use the title tag in images which will show the title as tool tip when a user moves his mouse over the image. Example of an image with title tag: [img src=”http://imagelocation.jpg” alt=”Image description” title=”Title of the Image”]

• Image Linking : Whenever you want to link to your image, use the image keywords in your link text. Example: use “view an Apple iPhone”, instead of “Click here to view” as the anchor text.

5. Link Optimization

Link Optimization is important to optimize your internal & external outbound links for search engines as well as to give your visitors a better navigation.

Important fact of Link Optimization:

• Try using good Anchor Text when you are linking to other people. Include the appropriate keyword in the anchor text which gives the outbound link a ‘proper meaning’ and value.

• A good & clean Internal Link Structure with proper use of anchor text will definitely help. E.g. “Credit Card Application” is a better anchor text compared to “click here”

• If you are using a CMS, then try using permalinks. This way your keywords/post title will be on the link itself and thus it will valued more by the search engines.

6. Content Optimization

For SEO, Content is play measure role for a website. Good design and easy navigation should be coupled with flawless content that are enriched with business oriented keywords and key phrases. In content most important factor is keywords (Keyword Density).It effect to bounce rate of webpage.Bounce Rate is in between 36-40%.

SEO Predicted to boom in 2009

The importance of search engine optimisation (SEO) is to make more business. This year as the downturn means marketers will look for strategies with high return on investment (ROI). According to source - traffic generated through SEO is not technically free, it tends to offer a greater ROI than paid search.

"Organic search marketing just might become the bread winner as cash-strapped clients become wary of increased media costs in traditional space and an upturn in bid competition in paid search," by source

The expert went on to predict that local search will also gain in importance over the course of 2009, particularly as mobile search continues to rise in popularity among consumers.

According to eMarketer, spending on all forms of search engine marketing is likely to stay strong over the next five years as it is increasingly being seen as a vital advertising tactic

Search Engine Optimization: A Search Strategies

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (”organic” or “algorithmic”) search results for targeted keywords. SEO can also target different kinds of searches, including image search, local search, and industry-specific vertical search engines.


The marketing strategy for increasing a site’s ,SEO considers how search algorithms work and what people search for. Basically SEO efforts may involve a site’s coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site


SEO as a stand-alone service or as a part of a marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO trick may be incorporated into web site development and design. Basically he describe how web site designs, menus, content management systems, URL, and shopping carts that are easy to optimize in terms of “Search engine”

Today, There are 3 hot popular Search engine biz. Google, Yahoo and MSN.

Lets take a example of Google.....


Here are displayed two types of result----

1. Organic Search or Natural Listing
2. Paid Advertising or Sponsored Listing


In your left hand side of the result, is called organic search which shows 10 result site. These results are free listing and its show long term. where as right hand side of the result is sponsored link or paid listing, which is based on keyword specific given by customer. But there are drawback in this type of search. Once a you stop the payment, your site has been removed from top. but this will not happen in organic listing because once your site is come into top 10, at least your site sustain long term because of SEO campaigning of websites.

Tips:
Organic Search for " Long Term" and Sponsored Link is " Temporary"

Now the question arise in your mind is the " how you store your data in your search engine? "
There are very simple step:
Just you type " add url" on search box then click the 1st link

or

click here

http://www.google.com/addurl/

After submmiting the url, wait for approval(just for time being).

And finally Which method you opt!!!!!!!!!!!!