Google Search Tips And Tricks - using Advanced Operators

Google Search Using Advanced Operators

Google supports several advanced operators, which are query words that have special meaning to Google. Typically these operators modify the search in some way, or even tell Google to do a totally different type of search. For instance, "link:" is a special operator, and the query [link:www.google.com] doesn't do a normal search but instead finds all web pages that have links to www.google.com.

Several of the more common operators use punctuation instead of words, or do not require a colon. Among these operators are OR, "" (the quote operator), - (the minus operator), and + (the plus operator). More information on these types of operators is available on the Basics of Search page. Many of these special operators are accessible from the Advanced Search page, but some are not.

Below is a list of all the special operators Google supports.


1. cache:
If you include other words in the query, Google will highlight those words within the cached document. For instance, [cache:www.google.com web] will show the cached content with the word "web" highlighted.

This functionality is also accessible by clicking on the "Cached" link on Google's main results page.

The query [cache:] will show the version of the web page that Google has in its cache. For instance, [cache:www.google.com] will show Google's cache of the Google homepage. Note there can be no space between the "cache:" and the web page url.

2. link:
The query [link:] will list webpages that have links to the specified webpage. For instance, [link:www.google.com] will list webpages that have links pointing to the Google homepage. Note there can be no space between the "link:" and the web page url.


3. related:
The query [related:] will list web pages that are "similar" to a specified web page. For instance, [related:www.google.com] will list web pages that are similar to the Google homepage. Note there can be no space between the "related:" and the web page url.

4. info:
The query [info:] will present some information that Google has about that web page. For instance, [info:www.google.com] will show information about the Google homepage. Note there can be no space between the "info:" and the web page url.

This functionality is also accessible by typing the web page url directly into a Google search box.

5. define:
The query [define:] will provide a definition of the words you enter after it, gathered from various online sources. The definition will be for the entire phrase entered (i.e., it will include all the words in the exact order you typed them).

6. stocks:
If you begin a query with the [stocks:] operator, Google will treat the rest of the query terms as stock ticker symbols, and will link to a page showing stock information for those symbols. For instance, [stocks: intc yhoo] will show information about Intel and Yahoo. (Note you must type the ticker symbols, not the company name.)

This functionality is also available if you search just on the stock symbols (e.g. [ intc yhoo ]) and then click on the "Show stock quotes" link on the results page.

7. site:
If you include [site:] in your query, Google will restrict the results to those websites in the given domain. For instance, [help site:www.google.com] will find pages about help within www.google.com. [help site:com] will find pages about help within .com urls. Note there can be no space between the "site:" and the domain.

8. allintitle:
If you start a query with [allintitle:], Google will restrict the results to those with all of the query words in the title. For instance, [allintitle: google search] will return only documents that have both "google" and "search" in the title.

9. intitle:
If you include [intitle:] in your query, Google will restrict the results to documents containing that word in the title. For instance, [intitle:google search] will return documents that mention the word "google" in their title, and mention the word "search" anywhere in the document (title or no). Note there can be no space between the "intitle:" and the following word.

Putting [intitle:] in front of every word in your query is equivalent to putting [allintitle:] at the front of your query: [intitle:google intitle:search] is the same as [allintitle: google search].

10. allinurl:
If you start a query with [allinurl:], Google will restrict the results to those with all of the query words in the url. For instance, [allinurl: google search] will return only documents that have both "google" and "search" in the url.

Note that [allinurl:] works on words, not url components. In particular, it ignores punctuation. Thus, [allinurl: foo/bar] will restrict the results to page with the words "foo" and "bar" in the url, but won't require that they be separated by a slash within that url, that they be adjacent, or that they be in that particular word order. There is currently no way to enforce these constraints.


11. inurl:
If you include [inurl:] in your query, Google will restrict the results to documents containing that word in the url. For instance, [inurl:google search] will return documents that mention the word "google" in their url, and mention the word "search" anywhere in the document (url or no). Note there can be no space between the "inurl:" and the following word.

Putting "inurl:" in front of every word in your query is equivalent to putting "allinurl:" at the front of your query: [inurl:google inurl:search] is the same as [allinurl: google search]


[ Sourece --- Google Help]

Google Search Tips And Tricks

Search is an art, to searching anything using search engine.
Google Search engine is one of the search engine that is most popular as called " Khoji no. 1".
The Google search engine has more functions and uses than just everyday searches.

I will catagories the search into two catagories:

1. Google Search Basics
2. Google search using Advanced Operators

1. Google Search Basics

• Search is simple, just typed whatever in your mind in the search box and press Enter or click on the Google Search button, and Google will search the web for pages that are relevant to your query.

• Most of the searching time you'll find exactly what you were looking for with just a basic query. However the following tips can help you refine your technique to make the most of your searches.

Some Basic Facts:

• Every word matters. Generally, all the words you put in the query will be used. There are some exceptions.

• Search is always case insensitive. Searching for [ new delhi ] is the same as searching for [ New Delhi ].

• With some exceptions, punctuation is ignored (that is, you can't search for @#$%^&*()=+[]\ and other special
• characters).

Tricks For Better Search:

• Keep it Simple: If you're looking for a particular company or place, just enter its name, or as much of its name as you can recall. If you're looking for a particular concept, place, or product, start with its name. for example if your looking south indian restaurant than just type [south indian restaurant] than location. you can get the exact result as well as relevent.

• Explain what you need with as few terms as possible: The goal of each word in a query is to focus it further. Since all words are used, each additional word limits the results. If you limit too much, you will miss a lot of useful information. The main advantage to starting with fewer keywords is that, if you don't get what you need, the results will likely give you a good indication of what additional words are needed to refine your results on the next search. For example, [ weather mumbai ] is a simple way to find the weather and it is likely to give better results than the longer [ weather report for mumbai]

• Choose descriptive words: The more unique the word is the more likely you are to get relevant results. Words that are not very descriptive, like 'document,' 'website,' 'company,' or 'info,' are usually not needed. Keep in mind, however, that even if the word has the correct meaning but it is not the one most people use, it may not match the pages you need. For example, [ celebrity ringtones ] is more descriptive and specific than [ celebrity sounds ]

• Phrase search ("") : By putting double quotes around a set of words, you are telling Google to consider the exact words in that exact order without any change.
  

• Search within a specific website (site:) : Google allows you to specify that your search results must come from a given website. For example, the query [ india site:abc.com ] will return pages about india but only from abc.com. The simpler queries [ india abc.com ] or [ india abc Times ] will usually be just as good,
  

• Words you want to exclude (-) : Attaching a minus sign immediately before a word indicates that you do not want pages that contain this word to appear in your results. The minus sign should appear immediately before the word and should be preceded with a space. For example, in the query [ anti-virus software ], the minus sign is used as a hypen and will not be interpreted as an exclusion symbol; whereas the query [ anti-virus -software ] will search for the words 'anti-virus' but exclude references to software. You can exclude as many words as you want by using the - sign in front of all of them.

• Fill in the blanks (*) : The *, or wildcard, is a little-known feature that can be very powerful. If you include * within a query, it tells Google to try to treat the star as a placeholder for any unknown term(s) and then find the best matches. For example, the search [ Google * ] will give you results about many of Google's products (go to next page and next page -- we have many products).

• Search exactly as is (+): By attaching a + immediately before a word (remember, don't add a space after the +), you are telling Google to match that word precisely as you typed it. Putting double quotes around the word will do the same thing.

• The OR operator : Google's default behavior is to consider all the words in a search. If you want to specifically allow either one of several words, you can use the OR operator. For example, [ San Francisco Giants 2004 OR 2005 ] will give you results about either one of these years, whereas [ San Francisco Giants 2004 2005 ] (without the OR) will show pages that include both years on the same page. The symbol | can be substituted for OR. (The AND operator, by the way, is the default, so it is not needed.)

How To Read Search Results
Google's goal is to provide you with results that are clear and easy to read. The diagram below points out four features that are important to understanding the search results page:


1. The title: The first line of any search result is the title of the webpage.
2. The snippet: A description of or an excerpt from the webpage.
3. The URL: The webpage's address.
4. Cached link: A link to an earlier version of this page. Click here if the page you wanted isn't available.

All these features are important in determining whether the page is what you need. The title is what the author of the page designated as the best short description of the page.

[For "Google search using Advanced Operators" will come next blog]

[Source: Google Help]

Free Keyword Analysis Tools

Keyword Analysis is a fundamental search engine optimization strategy.
Here I give free keyword analysis tools to check the keyword density of your web page.

So, No more puzzle about to check the keyword density.

1. http://www.keydensity.com/
2. http://www.live-keyword-analysis.com/
3. http://tools.seobook.com/
4. http://www.linkvendor.com/
5. http://www.webconfs.com/
6. http://www.webjectives.com/

Keyword Density in Search Engine Ranking

Definitions of Keyword Density
" The measure of how many times a keyword is repeated compared to the overall content of a web page". For example, If a keyword was listed 5 times out of a word count of 50 the keyword density would be 10%.

In terms of search engine optimization keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase. Due to the ease of managing keyword density, search engines usually implement other measures of relevancy to prevent unscrupulous webmasters from creating search spam through practices such as keyword stuffing.

The formula to calculate your keyword density on a webpage for SEO purposes is:--
(Nkr / Tkn) * 100.

Where Nkr is how many times you repetead a specific keyword and Tkn the total words in the analyzed text. This will result in a keyword density value.

In general, I recommend using a keyword density ratio in the range of 3-6%.

A Google Sandbox Theory

Under the Google Sandbox Theory, new websites are placed in a sort of holding tank for observation for a period of time (6 - 9 months at present) until the website has proved that it's not a fly-by-night operation. Once the Sandbox period is over, then new websites will climb rapidly in the rankings.

Here are the top 5 suggestions to better optimize a website for Google:

1. Build links slowly to your website. Websites that put up a bunch links quickly send up a red flag that links are being added in order to boost rankings. According to Google, natural links happen slowly over time, so one's link-building strategy also needs to include link-building slowly over time.

2. The anchor text in the back links to a website also need to be natural as well. If a website has lots of great content of interest to visitors, other Webmasters will naturally link to the website. Content is still king when it comes to building natural links. In fact, having great content is the best natural linking strategy.

3. If content is king, then fresh content is prince. Google thrives on websites that are constantly adding fresh content. Websites with stale content erode in value over time.

4. When adding fresh content, make sure it is substantial. According to the patent, Google measures substantial versus insubstantial content that is being added to a website. Don't try to trick the search engines with lots of minor content updates.

5. Outbound links to trusted, authority sites help in the rankings. As a reputable online business, it makes good business sense to refer customers to other reputable businesses as well. Referring customers to disreputable websites only hurt a business's reputation and credibility and Google takes this into account when deciding how to rank websites.

What is the Google Sandbox? FAQ of Sandbox

The Google Sandbox is an alleged filter placed on new websites. The result is a site does not receive good rankings for its most important keywords and keyword phrases. Even with good content, abundant incoming links and strong Google PageRank, a site is still adversely affected by the Sandbox effect. The Sandbox acts as a de facto probation for sites, possibly to discourage spam sites from rising quickly, getting banned, and repeating the process.

Here are Some FAQ of SandBox.............

1. Why did Google institute a Sandbox?
It is thought that the reason Google created the Sandbox new site filter, was to stop spam related sites from adding numerous purchased links, and ranking highly for their keywords from the date of launch. Since Google apparently considers a high number of links pointing to a site from the beginning to be rather suspicious, the links are not considered to be natural. Another possibility is spam sites would use various tactics to rise to the top of the search results, and gain heavy sales prior to being banned for being in violation of Google?s Terms of Service; and then repeating the process continually. As a result, new sites are put into a form of probation, usually referred to as the Google Sandbox.

2. Does everyone agree there is a Google Sandbox?
Not everyone agrees that the Google Sandbox exists as a separate filter from other alleged Google filters. Note that not everyone involved with search engine optimization even agrees that Google uses a system of filters at all. Skeptics believe that the phenomenon merely echoes already existing Google algorithm calculations, and the Sandbox effect is an illusion. Note that Google has all but admitted recently that the Sandbox filter is real.

3. When did the Google Sandbox first appear?
Website owners and search engine optimization professionals began to notice the Google Sandbox effect, real or imagined, starting in March, 2004. Websites launched after that date were noticed to not be ranking well for their first few months live on the internet. The rankings were seen as poor despite good Google PageRanks, strong incoming link totals, and overall good optimization practices being employed.

4. What types of sites are placed in the Sandbox?
While all types of sites can be placed in the Sandbox, the problem appears much more frequently for new websites seeking rankings for highly competitive keyword phrases. All sites are likely given a term in the Sandbox, but those websites seeking rankings in highly competitive searches, are probably in for a much longer duration.

5. My site has never been in the Sandbox. Why not?
You can avoid having your site in the Sandbox for several reasons. If your site was launched before the March 2004 Sandbox filter, your site probably avoided the problem. Sites targeting non-competitive keywords and phrases are often left out of the Sandbox as there is little point in applying the filter. Keep in mind, however, that even less competitive search terms can be Sandboxed, but their much shorter stay can often go entirely unnoticed. If you had ownership of a domain prior to the installation of the Sandbox filter, your site would also likely be spared its probationary period.

6. How long is a site in the Sandbox?
Stays in the Sandbox can vary from one to six months, with three to four months being the normal time frame. Less competitive searches will be given the much shorter stay, while hyper-competitive keywords will often spend six months in the Box. The most frequent length of stay is about three months for most search terms.

7. Are there variable lengths of stay in the Sandbox?
The stay in the Sandbox is highly variable. The more competitive the keyword, the longer the site spends in the Sandbox. The filter will be gradually decreased over time, and will lose most of its dampening effect in about three months. Of course, for the most competitive search phrases, the Sandbox filter might remain in full force for six months.

8. How do I know if I am in the Sandbox?
Evidence of Sandbox activity usually is spotted by having good Google PageRank and incoming links, and strong search results in some secondary search phrases, but the site nowhere to be found for the most important searches. In such cases, it is likely the site has been placed in the Sandbox.

9. How do I know it is the Sandbox and not a Google penalty?
If a site were suffering from a Google penalty, the site would not appear in the Google search engine results pages (SERPs) for even the less important searches. The site would also show no PageRank or even a grey bar on the Google Toolbar.

10. I still rank well for some less important keywords. Why?
One of the most important characteristics, and indeed one of the marks of being in the Sandbox, is the continuation of strong placements for less important keywords. The alleged Sandbox filter is apparently designed to concern itself with the more competitive keywords as they are more likely to have spam sites, purchased and other links Google deems unnatural, and probably more manipulation attempts being made. That is far less likely in unimportant and non-competitive keywords, so they are generally left alone and out of the Sandbox filter.

11. If I join Google AdWords or Google Adsense, will that prevent being placed in the Sandbox?
Joining programs like Google Adwords and Google Adsense will have no effect on your site?s duration in the Sandbox. Those paid programs could provide much needed traffic while your site remains in the depths of the Sandbox, however. Participation in the various Google advertising programs will not keep your site out of Sandbox, or shorten your stay, despite what some myths would have you believe.

12. Are there any other Google filters that act similarly to the Sandbox?
The alleged dampening filter on new incoming links is often mistaken for the Sandbox. It?s thought by many search engine optimization experts that new incoming links are not given immediate full credit. The purpose of that gradual passing along of Google PageRank and link popularity, is to discourage purchasing of links, and various linking schemes designed only to increase a site?s standing in the Google search rankings.

13. If my website is stuck in the Sandbox, how do I get out?
The only real escape from the Sandbox is time. Depending on the competitiveness of your most important keywords, that time can vary from one to six months, with three to four months being the normal duration. In the meantime, continue to improve your site, and be prepared to make a rapid rise once the Sandbox probation ends.

14. What should I do while my site is still buried in the Sandbox?
While your site is in the Sandbox, it?s an ideal time to continue to add fresh keyword rich content and new incoming links to your site. Adding incoming links will ensure that they also avoid any possible new link dampening filter that might be in effect. They would be well aged, and ready to pass along their full value of PageRank and link popularity, as the site rises from the depths of the Sandbox.

15. Should I continue to add content to my site, while in the Sandbox?
Your website?s stay in the Sandbox is an ideal time to add more theme relevant content. Concentrate on adding more keyword rich pages, and don?t forget both on page and off page factors. On the page, make sure your title tags match the most important keywords for that page. Add a site map and be sure that all of your pages link properly to one another with appropriate link anchor text containing the keywords for that page. Off page link anchor text should be set up to include keywords for the receiving page as well. Don?t waste any of your available site improvement time while in the Sandbox. When the filter is lifted, your improved site will rise rapidly to its proper place at the top of the search rankings.

16. Should I keep getting new links to my website?
The Sandbox is an ideal time to start adding incoming links to your site. Because of the alleged new links dampening filter, adding links while in the Sandbox solves two filters at once. If the newly added links are indeed dampened by a filter, then their full value should take effect just as your site emerges from the Sandbox. Be sure to add strong keyword rich anchor text to your incoming links, and vary it to include several keyword combinations.

17. Are there ways of getting out of the Sandbox any faster?
Only time can get your site out of the Sandbox. The duration in the sandbox tends to vary with the perceived competitiveness of the keyword phrase. That said, there are ways to hasten your rise to the top of the SERPs upon release of the Sandbox filter. By adding some powerful incoming links, with strong link anchor text, and by adding keyword rich relevant content, your site will rise quickly from the Sandbox. Note that the rise will take effect upon the removal of your site?s Sandbox probationary period.

18. When my site started out of the Sandbox, its search rankings were still low. Is that normal?
Your rankings could remain weak for more than one reason. As a Sandbox survivor, your site was not in the rankings at all for your most important keywords. There is still a long climb ahead of you, and much work to do to achieve strong search placements. While your site is freed from the Sandbox, it probably is also lacking in strong incoming links, good link anchor text, and requires more keyword rich theme relevant content. Fortunately, all of these problems can be resolved, and your site can continue its rise to the top of the SERPs.

19. How long is the climb to the proper search ranking after leaving the Sandbox?
The length of time required to achieve your site?s proper ranking is difficult to quantify as so many variables are taken into consideration. If you have been adding well anchor text covered incoming links from theme relevant websites, your rise will be much faster than someone who has not continued to add inbound links. It will also assist your site?s rise to search prominence by constantly adding keyword rich content. Of course, the more competitive the keywords you are contesting, the longer and harder the climb.

20. How can I avoid being placed in the Sandbox in the first place?
The Sandbox can be avoided to a degree by purchasing and sending live a website, prior to its being fully ready for prime time. While the site will endure low rankings, it will start the clock ticking on its Sandbox duration time. Be sure to add as many incoming links as possible to get past the alleged new links filter. Keep adding content to your site. Anything that can be done to speed up your site?s appearance on the internet, including the purchase of an already existing domain, should be considered. If you have the time working in your site?s favor, it can be applied against your possible stay in the Sandbox. With proper time management, a site can avoid the Sandbox entirely.

Off-Page Optimization

Off-Page Optimization (off-page SEO) are another strategies for search engine optimization that are done off the pages of a website to maximize its performance in the search engines for target keywords related to the page content.Basically, off-page optimization is effective only if a Web page is well optimized on-page.

Some of important off-page optimization methods are as follows:

1. Link Building
2. Types of Link Building
3. Anchor Text Optimization
4. Social Networking
5. Press releases
6. Article Submission
7. Directory Submission
8. Blogging
9. Forum posting
10. RSS News Feeds

1. Link Building
Link Building is based on inbound and outbound linking .This is commonly known as link popularity. Link popularity, is a techniques where the link of your website is placed on other websites and vice versa in order to create a network and increase the probability of visitors clicking the same and then being directed onto your website. To make link building, you always preferd good inbound link pointing towards your site. Because search engine preferd quality inbound link from relevance to your site, authoritative site having business objectives.

2. Types of Link Building

A. One-Way Link
In terms of search engine, on-way link is highly important for link building. wherein by adding the hyperlink of your website on their websites so that they benefit by increasing their database and your website benefits by attracting all the traffic.It is also called inbound link.

B. Reciprocal Link or Two-way Link
Reciprocal Link is the exchanging links between two trusted websites who shares the same business interest with an aim of increase website traffic. But you should be ensured that the other web site having same page rank or higher than your page rank, otherwise this can be negative point of your site. So I suggest, one-way linking is better option because you do not lose any of your site's page rank.


C. Three-Way Link
This is the another way to link exchange. A three-way link exchange refers to a kind of reciprocal link exchange among three domains instead of two.


For Example Site A links to Site B, while site B links to site C, and then site C links back to A.
So, site B is only receiving a one-way link from site A and NOT linking back to it. Likewise, site C and site A are linked from one site but not linking back. Instead, site C and A are simply reciprocal-linking to different domains.

D. Authority Linking
It relate to building link with related websites. It can be done for good search engine ranking, increasing link popularity and attracting more traffic to self-owned website.

E. Directory Linking
It is the process of building a link with few well-known directories like Yahoo.dir, MSN and business.com in order to find niche directories.

3. Anchor Text Optimization
This is the text that is hyperlinked to send people to your website. Anchor text MUST contain a few of your main keywords because google uses it to determine your websites relevance to a particular topic.
To optimizing Anchor text using keywords that link to different pages that contains related content. Anchor text optimization is mainly done in order to secure higher search engine ranking.

There are many ways to optimizing a Anchor text, it includes:

• External links - links from other sites

• Internal links - links on your pages

• Navigation maps

• Links on your home page

I am focusing only two ways i.e externally and internally anchor text optimization
External anchor text involves getting inbound links form other websites, directories, forums and blogs using necessary keywords as anchor text. where as Internal optimization of anchor text can be done by using specific keywords on the links that link the various pages within the website.

4. Social Networking
A social network is a social structure made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of interdependency, such as values, visions, ideas, financial exchange, friendship, kinship, dislike, conflict or trade.
Social network analysis views social relationships in terms of nodes and ties. Nodes are the individual actors within the networks, and ties are the relationships between the actors.

List of some popular social networking websites:

• Facebook
• hi5
• LinkedIn
• MySpace
• Netlog
• Orkut
• Twitter

5. Press Releases
Press release is designed to be sent to journalists in order to encourage them to develop articles on a subject. A press release is generally biased towards the objectives of the author. A press release is written in order to highlight an important event, program, or piece of information by an organization that succinctly describes the who, what, where, when, why and how of the story.

6. Article Submission
Article Submission is the latest way of off-page optimization process. An article rich in specific keyword is prepared and URL of self-owned website is attached at the end of the article.Then the article is submitted to famous article presenting website, and leading to hyper links to your website. there start the publicity of your website.

7. Directory Submission
Search Engine Optimization ( Google optimization)strategy of a website is greatly benefited by directory submission. It is basically about submitting your website (link) to directories under the most relevant category. The biggest advantage of this technique is that it only attracts and pulls interested and genuine web traffic to your website. A process of submission of a websites in serveral free or paid web directories available on world wide web.

8. Blogging
Blogging is the another way to increase the traffic of your web site. A blog is a Web site, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs.

Thare are many blog site. but i can suggest two most popular blog site, biz.

• Blogger
• Wordpress

9. Forum posting
This is the one of the way to increase the rank of your site. An Internet forum, or message board, is an online discussion site.People participating in an Internet forum can build bonds with each other and interest groups will easily form around a topic's discussion, subjects dealt within or around sections in the forum. To promot your site, you can copy & paste your web site related to discussion for more details.

10. RSS News Feeds
It is probably the best and hassle-free way of updating your website content on a very regular basis. Subscription to RSS Feeds basically involves latest news articles published elsewhere to be supplied and displayed on your website. We make sure that relevant industry-specific feeds are taken into consideration so as to attack the interested traffic.

On-Page Optimization - A Complete Review

Getting a top ten position and good ranking on search engine hasn't the easiest thing. Everyday search engine are getting more smarter & intelligent. So now you have to do more than what you have did.

On-Page Optimization is the very first step of SEO which every webmaster or web analyst should look into. It is not like a sandwitch, which you can took at one time, Well franklly speaking, if you work properly on-page optimization for web site. you can definitely get not only rank as well as increase the visibility of your web site for your visitor.


Here I have tried to expose some most important technique of on-page optimization for you:

1. Title Tag Optimization
2. Meta Tag Optimization(title,keyword,description)
3. Heading Tag Optimization
4. Alt Tag Optimization
5. Link Optimization
6. Content Optimization

1. Title Tag Optimization

In terms of “Search engine“, Title is an important part of your web page. First time, when a web page is loaded, then Search Engine Spider seen on title. Search Engines examine your web page and decide on where your web page will be listed by focusing in on your web page’s title. You can adjust your title by modify your HTML title tag. The title tag is seen near the top of your HTML source.

your title is very important in terms of search engine cataloging and ranking process, you need to make your title as descriptive as possible.

The maximum character length of title tag of your web page’ title is depends on different type of “Search Engine”.

Google’s limit : 60 – 64 characters.

Yahoo’s limit : 90-110 characters

Msn’s limit : 65 -70 characters


Point to be considerations regarding title tags

• Avoid the words like : “a”, “an”, “the” as a first word of title tags, because Search engine spiders will rank the title wording in this order: from the first title word to the last word placed in the title.

• Use only the targeted keywords when writing the title tags.

• It is better to use a keyword a maximum of two times. If You use more keyword in the title tag might be considered keyword stuffing, especially in the sensitive Google search algorithm.

• Keep the keywords limited to one or two per title tag, and better results will be returned. In fact, in highly competitive keyword situations, the best way to compete is to target only one keyword or phase per page.

• I think including your phone number either in the title tag or in your Meta Description which will get good benefits by visitors.

2. Meta Tags Optimization

In terms of Search Engine, Meta tags are an important role when a Web Search Engine looks at your page and prepares to catalog and rank it. Meta tags are located in the header of your web page’s html source.

Meta tags include title, description, keywords, so use of Meta tags must be relevant to your website.


Point to be considerations regarding Meta Tags - Description

• Meta Description tags, that you can include in HTML’s code of your web site. This meta tag resides in the header of your HTML source.

• Including some of your keywords will give you some advantage in Google’s relevancy algorithm. For example, you can use good phrase like " cheap seo service" or " seo service only from $1000"

• Meta Description tags are limited to around 25 words or 250 characters.

• Meta Tag Description is simply paragraph that most search engines also take into consideration when researching your site to include into their lists. Your Meta Tag Description should make the end-user want to visit your site.

• Even You can even repeat the keywords a 2-3 times in your description. Search Engines rate your web site by relevancy to the user’s query. The more words that you have that match what the user is looking for, the more of a chance that you will be visited by them.

Point to be considerations regarding Meta Tags - Key Words

• The keywords which you use,should be the phrases or words that customers would enter into a search engine query to find your products or services. Before putting the keyword, which you should assume that most of the users are not quite sure what exactly looking for. so give all the possible combination of details.

• The maximum limit of characters in your meta keywords tag is 1000, so you can give all the possible combination of details that the customers chances to finding best.

• Even You can even repeat your keywords up to six times. The more words that you have that match what the user is looking for, the more of a chance that you will be visited by them. Search Engines rate your web site by relevancy to the user’s query.

3. Heading Tag Optimization

Heading Tag is one of the important factor of on-page optimization. Search engine considers it mostly when indexing a Web page. Header tag is important for visitors also, since heading tag tells both search engine and visitors what the content is all about. Heading tags are represented as h1 to h6 is considered the most important tag by search engine and the smallest and the least important. It is suggested to add specific keywords related to your business theme in heading tags and it is better to use keywords that are used in title and Meta tags.


4. Alt Tag/Image Optimization

Images not only help in displaying information in an appealing manner but also grab and hold visitor?s attention. But
If your site has lot of images, you need to optimize them too as they can’t be read by the search engines. It’s very easy for a human reader to interpret the image into its meaning. However for a Web crawler the whole interpreting process is completely different. Search Engine spiders can only read text but not images. So you need to use some special tags for your images in order to give them some meaning.

Some fact about Image Optimization Elements:

• Alt text : ALT text or Alternate Text is the text to describe your image when your mouse moves over an image on your web page. The text should be meaningful but short. You can use your relevant keywords as ALT text. If your browser can’t display the image for some reason, the alt text is used in place of that particular image.

• File name : always use meaningful file name for your images, use names like “apple-iphone-cover.jpg” instead of meaningless “DSC24045.jpg”. Keep image file name same or similar to the ALT text.

• Image Title : always use the title tag in images which will show the title as tool tip when a user moves his mouse over the image. Example of an image with title tag: [img src=”http://imagelocation.jpg” alt=”Image description” title=”Title of the Image”]

• Image Linking : Whenever you want to link to your image, use the image keywords in your link text. Example: use “view an Apple iPhone”, instead of “Click here to view” as the anchor text.

5. Link Optimization

Link Optimization is important to optimize your internal & external outbound links for search engines as well as to give your visitors a better navigation.

Important fact of Link Optimization:

• Try using good Anchor Text when you are linking to other people. Include the appropriate keyword in the anchor text which gives the outbound link a ‘proper meaning’ and value.

• A good & clean Internal Link Structure with proper use of anchor text will definitely help. E.g. “Credit Card Application” is a better anchor text compared to “click here”

• If you are using a CMS, then try using permalinks. This way your keywords/post title will be on the link itself and thus it will valued more by the search engines.

6. Content Optimization

For SEO, Content is play measure role for a website. Good design and easy navigation should be coupled with flawless content that are enriched with business oriented keywords and key phrases. In content most important factor is keywords (Keyword Density).It effect to bounce rate of webpage.Bounce Rate is in between 36-40%.

SEO Predicted to boom in 2009

The importance of search engine optimisation (SEO) is to make more business. This year as the downturn means marketers will look for strategies with high return on investment (ROI). According to source - traffic generated through SEO is not technically free, it tends to offer a greater ROI than paid search.

"Organic search marketing just might become the bread winner as cash-strapped clients become wary of increased media costs in traditional space and an upturn in bid competition in paid search," by source

The expert went on to predict that local search will also gain in importance over the course of 2009, particularly as mobile search continues to rise in popularity among consumers.

According to eMarketer, spending on all forms of search engine marketing is likely to stay strong over the next five years as it is increasingly being seen as a vital advertising tactic

Search Engine Optimization: A Search Strategies

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (”organic” or “algorithmic”) search results for targeted keywords. SEO can also target different kinds of searches, including image search, local search, and industry-specific vertical search engines.


The marketing strategy for increasing a site’s ,SEO considers how search algorithms work and what people search for. Basically SEO efforts may involve a site’s coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site


SEO as a stand-alone service or as a part of a marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO trick may be incorporated into web site development and design. Basically he describe how web site designs, menus, content management systems, URL, and shopping carts that are easy to optimize in terms of “Search engine”

Today, There are 3 hot popular Search engine biz. Google, Yahoo and MSN.

Lets take a example of Google.....


Here are displayed two types of result----

1. Organic Search or Natural Listing
2. Paid Advertising or Sponsored Listing


In your left hand side of the result, is called organic search which shows 10 result site. These results are free listing and its show long term. where as right hand side of the result is sponsored link or paid listing, which is based on keyword specific given by customer. But there are drawback in this type of search. Once a you stop the payment, your site has been removed from top. but this will not happen in organic listing because once your site is come into top 10, at least your site sustain long term because of SEO campaigning of websites.

Tips:
Organic Search for " Long Term" and Sponsored Link is " Temporary"

Now the question arise in your mind is the " how you store your data in your search engine? "
There are very simple step:
Just you type " add url" on search box then click the 1st link

or

click here

http://www.google.com/addurl/

After submmiting the url, wait for approval(just for time being).

And finally Which method you opt!!!!!!!!!!!!